I remember the blank stares, the “oh, I just don’t have time for all of that”, the dismissive tone – that’s how they all start. Then little by little they watch your shelves begin to fill, and see your freezer stuffed to the gills. So they try it. Next thing you know they’re boasting and posting on Facebook, things like this –
with the tag line, $12.97!
Or advertising for a deep freezer, and getting excited over Buy 1, Get 1 free deals. And when you say, yes, you DO have an extra coupon they can have, they look like this –
It’s a sickness and there ain’t no cure, baby!
Just lots and lots of cheap mustard.