Because I’m a very important digital marketer, I was invited to a free Google seminar. It was kind of like a free Google webinar except that I had to get off my couch and out of my robe and actually show up in person. Anyway, I learned a lot of very interesting information and by “interesting” I mean terrifying.
1. The average person looks at their phone 150 times a day. No wonder my phone is so dirty.
2. There are over 300 BILLION websites today. 20 years ago in 1994 there were under SEVEN HUNDRED.
3. Consumers, on average, look at 10 different references before buying a product.
4. When we do an online search, we click the #1 link over 80% of the time.
5. To reach consumers, you should be “everywhere”.
The Google Dude also showed how they’ve analyzed searches and have figured out what ads to show us. They notice when we search “pizza” from our phone, at noon, downtown and will put up ads that show pizza parlors near us. If we search from a residential area, at night, on our laptop, they’ll show us ads of pizza places that deliver. Basically they are stalking us and know what we are going to buy before we do!
From now on I’m ordering Chinese. And I’m only going to look at NINE references before deciding which Kung Pao to order. It should throw off their whole system.